DCS Group has announced a new partnership with leading creative brand Crayola

From 1st January 2026, DCS Group became Crayola’s distribution partner for the UK and Ireland, helping expand the brand’s visibility and availability across the market while bringing more of Crayola’s creative tools and innovations to consumers.

DCS Group

1 min

/ 5th February 2026

Sales & Distribution

DCS Group has announced a new partnership with leading creative brand Crayola, becoming an official distribution partner across the UK and Ireland from 1st January 2026. The collaboration marks an exciting step for both businesses as they work together to expand the reach of Crayola’s much-loved products and drive growth within the creative play category.

Through the partnership, DCS Group will support the distribution of Crayola products across its extensive retail and wholesale network, helping to broaden availability and visibility for consumers across the region. By combining DCS’s scale and market expertise with Crayola’s globally recognised brand and innovation pipeline, the partnership aims to bring even more creative opportunities to families and young artists.

Speaking about the partnership, Sarah Horowitz, Marketing Director at Crayola, said:

We are very excited to partner with DCS and help broaden visibility and availability of Crayola to UK consumers to enable more children more access to our creative tools and bring new innovation to market.

The agreement reflects a shared ambition to inspire creativity while supporting continued category growth. Together, DCS Group and Crayola look forward to bringing new ideas, innovation and colourful creativity to retailers and consumers across the UK and Ireland.