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DCS Group and Parfetts' Partnership Continues with Successful Birmingham Depot Launch

DCS Group, the UK's leading FMCG distributor, continues its partnership with Parfetts as they launch their new Birmingham Depot, showcasing leading brands and category insights with a friendly and welcoming feel. The partnership aims to drive growth through the innovative "" and planogram rollout, benefiting retailers and end consumers alike.

Greig Watson - Senior National Account Manager

3 Minutes

/ 26th April 2023
  • Sales & Distribution

DCS Group, the UK's leading FMCG distributor, is pleased to announce its continued partnership with Parfetts as they launch their new Birmingham Depot. The launch event was a huge success with an impressive turnout of new retailers showing enthusiasm and excitement about embracing Parfetts' innovative supply of leading brands and category insights.

The new Birmingham Depot not only has the capacity to host key supplier and brand presentations within its conference room and office facilities but also has a friendly and welcoming feel. The space allows Parfetts to showcase products not only with front-of-depot displays but also with digital screens, which is a game changer in this sector.

DCS Group has been working closely with Parfetts in 2022 and delivered over a £1m growth, which is a testament to their aligned strategic approach. The joint strategy of delivering "" and supporting planogram rollout throughout the disciplined estate in "Go Local" has already hit double-digit growth in Q1 2023. This growth aspiration and engagement for retailers into the future will benefit end consumers and ensure that the joint strategy revolves year-on-year.

We are proud to partner with Parfetts and congratulate them on their eighth depot. The continued partnership between DCS Group and Parfetts is key to providing Parfetts and its retailers with leading brand knowledge and category insights. It is exciting to see Parfetts expand and innovate in this sector, and DCS Group looks forward to continuing their partnership with them.